Asia Pacific Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity

Report ID: 51315 | Published Date: Sep 2024 | No. of Page: 119 | Base Year: 2023 | Rating: 4.4 | Webstory: Check our Web story
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Table of Contents
1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	13
1.2.3 Secondary Data	13
1.2.4 Primary Data	13
1.2.5 Data Filtration and Model Design	15
1.2.6 Market Size/Share Estimation	16
1.2.7 Research Limitations	17
1.3 Executive Summary	18
2 Market Overview and Qualitative Analysis	20
2.1 Market Size and Forecast	20
2.1.1 Impact of COVID-19 on World Economy	22
2.1.2 Impact of COVID-19 on the Market	25
2.2 Major Growth Drivers	27
2.3 Market Restraints and Challenges	30
2.4 Emerging Opportunities and Market Trends	34
2.5 Porter’s Fiver Forces Analysis	37
3 Segmentation of Asia Pacific Market by Platform	41
3.1 Market Overview by Platform	41
3.2 Asia Pacific Mobile Advertising Market 2015-2026	44
3.3 Asia Pacific Desktop Advertising Market 2015-2026	48
3.4 Asia Pacific Market of Digital Advertising via Other Digital Platforms 2015-2026	49
4 Segmentation of Asia Pacific Market by Ad Format	50
4.1 Market Overview by Ad Format	50
4.2 Asia Pacific Digital Display Ad Market 2015-2026	53
4.3 Asia Pacific Internet Paid Search Ad Market 2015-2026	55
4.4 Asia Pacific Social Media Ad Market 2015-2026	57
4.5 Asia Pacific Online Video Ad Market 2015-2026	59
4.6 Asia Pacific Market of Other Digital Ad Formats 2015-2026	61
5 Segmentation of Asia Pacific Market by Industry Vertical	63
5.1 Market Overview by Industry Vertical	63
5.2 Asia Pacific Digital Advertising Market for Media and Entertainment 2015-2026	66
5.3 Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026	68
5.4 Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026	69
5.5 Asia Pacific Digital Advertising Market for Telecommunication IT Sector 2015-2026	71
5.6 Asia Pacific Digital Advertising Market for Travel Industry 2015-2026	72
5.7 Asia Pacific Digital Advertising Market for Healthcare Sector 2015-2026	73
5.8 Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain 2015-2026	74
5.9 Asia Pacific Digital Advertising Market for Transportation and Logistics 2015-2026	75
5.10 Asia Pacific Digital Advertising Market for Energy, Power, and Utilities 2015-2026	76
5.11 Asia Pacific Digital Advertising Market for Other Industries 2015-2026	77
6 Asia-Pacific Market 2015-2026 by Country	78
6.1 Overview of Asia-Pacific Market	78
6.2 Japan	82
6.3 China	85
6.4 Indonesia	87
6.5 Australia	89
6.6 South Korea	91
6.7 Rest of APAC Region	93
7 Competitive Landscape	94
7.1 Overview of Key Vendors	94
7.2 Company Profiles	98
Alibaba	98
Amazon	99
Apple Inc.	101
Applovin Corporation	102
Baidu	103
Facebook Inc.	104
Google, Inc.	105
Microsoft Corporation	106
Nokia	107
Sina	108
Tencent	109
Twitter	110
Verizon	111
Yahoo! Inc.	112
8 Investing in Asia Pacific Market: Risk Assessment and Management	113
8.1 Risk Evaluation of Asia Pacific Market	113
8.2 Critical Success Factors (CSFs)	116
RELATED REPORTS AND PRODUCTS	119
 
Table 1.  Snapshot of Asia Pacific Digital Advertising Market, 2019-2026	19
Table 2. Growth Rate of World Real GDP, 2017-2021	23
Table 3.  Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market	34
Table 4. Asia Pacific Digital Advertising Market by Platform, 2015-2026, $ bn	42
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2015-2026, $ bn	45
Table 6. Net Revenue and Market Share of Asia Pacific Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue	46
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2015-2026, $ bn	51
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2015-2026, $ bn	54
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2015-2026, $ bn	64
Table 10. APAC Digital Advertising Market by Country, 2015-2026, $ mn	79
Table 11. Japan Digital Advertising Market by Platform, 2015-2026, $ mn	83
Table 12. Japan Digital Advertising Market by Ad Format, 2015-2026, $ mn	83
Table 13. Japan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	83
Table 14. China Digital Advertising Market by Platform, 2015-2026, $ mn	86
Table 15. China Digital Advertising Market by Ad Format, 2015-2026, $ mn	86
Table 16. China Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	86
Table 17. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn	88
Table 18. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn	88
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	88
Table 20. Australia Digital Advertising Market by Platform, 2015-2026, $ mn	90
Table 21. Australia Digital Advertising Market by Ad Format, 2015-2026, $ mn	90
Table 22. Australia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	90
Table 23. South Korea Digital Advertising Market by Platform, 2015-2026, $ mn	92
Table 24. South Korea Digital Advertising Market by Ad Format, 2015-2026, $ mn	92
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	92
Table 26. Net Digital Ad Revenues and Market Shares of Asia Pacific Top Digital Ad Vendors in 2020, $ bn and % of Revenue	96
Table 27. Amazon: Company Snapshot	99
Table 28. Amazon: Product Portfolio	99
Table 29. Amazon: Revenue, 2016-2018, $ mn	100
Table 30. Amazon: Recent Developments	100
Table 31.  Risk Evaluation for Investing in Asia Pacific Market, 2019-2026	114
Table 32. Critical Success Factors and Key Takeaways	117

Figure 1. Research Method Flow Chart	11
Figure 2. Breakdown of Primary Research	14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation	16
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	18
Figure 5. Asia Pacific Digital Advertising Market by Revenue, 2015-2026, $ bn	20
Figure 6. Share of Digital Ad in Overall Media Ad in Asia Pacific Market, 2015-2026, % Revenue	21
Figure 7. Impact of COVID-19 on Business	25
Figure 8. Primary Drivers and Impact Factors of Asia Pacific Digital Advertising Market	27
Figure 9. Primary Restraints and Impact Factors of Asia Pacific Digital Advertising Market	30
Figure 10. Porter’s Fiver Forces Analysis of Asia Pacific Digital Advertising Market	37
Figure 11. Breakdown of Asia Pacific Digital Advertising Market by Platform, 2019-2026, % of Revenue	42
Figure 12. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%)	43
Figure 13. Asia Pacific Mobile Advertising Market, 2015-2026, $ bn	45
Figure 14. Asia Pacific Mobile Internet Users, 2019-2022, billion	46
Figure 15. Comparison of Mobile Web and Mobile In-App	47
Figure 16. Asia Pacific Desktop Advertising Market, 2015-2026, $ bn	48
Figure 17. Asia Pacific Market of Digital Advertising via Other Platforms, 2015-2026, $ bn	49
Figure 18. Breakdown of Asia Pacific Digital Advertising Market by Ad Format, 2019-2026, % of Revenue	51
Figure 19. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)	52
Figure 20. Asia Pacific Digital Display Ad Market, 2015-2026, $ bn	54
Figure 21. Asia Pacific Internet Paid Search Advertising Market, 2015-2026, $ bn	56
Figure 22. Asia Pacific Social Media Advertising Market, 2015-2026, $ bn	58
Figure 23. Asia Pacific Online Video Advertising Market, 2015-2026, $ bn	60
Figure 24. Asia Pacific Market of Other Digital Ad Formats, 2015-2026, $ bn	62
Figure 25. Breakdown of Asia Pacific Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue	64
Figure 26. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)	65
Figure 27. Asia Pacific Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn	67
Figure 28. Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn	68
Figure 29. Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn	70
Figure 30. Asia Pacific Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn	71
Figure 31. Asia Pacific Digital Advertising Market for Travel Industry, 2015-2026, $ bn	72
Figure 32. Asia Pacific Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn	73
Figure 33. Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn	74
Figure 34. Asia Pacific Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn	75
Figure 35. Asia Pacific Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn	76
Figure 36. Asia Pacific Digital Advertising Market for Other Industries, 2015-2026, $ bn	77
Figure 37. Breakdown of APAC Digital Advertising Market by Country, 2019 and 2026, % of Revenue	79
Figure 38. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	81
Figure 39.  Digital Advertising Market in Japan by Revenue, 2015-2026, $ mn	82
Figure 40.  Digital Advertising Market in China by Revenue, 2015-2026, $ mn	85
Figure 41.  Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn	87
Figure 42.  Digital Advertising Market in Australia by Revenue, 2015-2026, $ mn	89
Figure 43.  Digital Advertising Market in South Korea by Revenue, 2015-2026, $ mn	91
Figure 44.  Digital Advertising Market in Rest of APAC by Revenue, 2015-2026, $ mn	93
Figure 45. Growth Stage of Asia Pacific Digital Advertising Industry over the Forecast Period	94
Companies Included in Reports:
Key Players: 
Alibaba	
Amazon	
Apple Inc.	
Applovin Corporation	
Baidu	
Facebook Inc.	
Google, Inc.	
Microsoft Corporation	
Nokia	
Sina	
Tencent	
Twitter	
Verizon	
Yahoo! Inc.
Frequently Asked Questions
Asia Pacific Digital Advertising Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Asia Pacific Digital Advertising Market report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Asia Pacific Digital Advertising Market report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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