North America Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity

Report ID: 51313 | Published Date: Sep 2024 | No. of Page: 109 | Base Year: 2023 | Rating: 4.1 | Webstory: Check our Web story
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Table of Contents
1 Introduction	5
1.1 Industry Definition and Research Scope	5
1.1.1 Industry Definition	5
1.1.2 Research Scope	6
1.2 Research Methodology	9
1.2.1 Overview of Market Research Methodology	9
1.2.2 Market Assumption	11
1.2.3 Secondary Data	11
1.2.4 Primary Data	11
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Qualitative Analysis	18
2.1 Market Size and Forecast	18
2.1.1 Impact of COVID-19 on World Economy	20
2.1.2 Impact of COVID-19 on the Market	23
2.2 Major Growth Drivers	25
2.3 Market Restraints and Challenges	28
2.4 Emerging Opportunities and Market Trends	32
2.5 Porter’s Fiver Forces Analysis	35
3 Segmentation of North America Market by Platform	39
3.1 Market Overview by Platform	39
3.2 North America Mobile Advertising Market 2015-2026	42
3.3 North America Desktop Advertising Market 2015-2026	46
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026	47
4 Segmentation of North America Market by Ad Format	48
4.1 Market Overview by Ad Format	48
4.2 North America Digital Display Ad Market 2015-2026	51
4.3 North America Internet Paid Search Ad Market 2015-2026	53
4.4 North America Social Media Ad Market 2015-2026	55
4.5 North America Online Video Ad Market 2015-2026	57
4.6 North America Market of Other Digital Ad Formats 2015-2026	59
5 Segmentation of North America Market by Industry Vertical	61
5.1 Market Overview by Industry Vertical	61
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026	64
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026	66
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026	67
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026	69
5.6 North America Digital Advertising Market for Travel Industry 2015-2026	70
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026	71
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026	72
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026	73
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026	74
5.11 North America Digital Advertising Market for Other Industries 2015-2026	75
6 North America Market 2015-2026 by Country	76
6.1 Overview of North America Market	76
6.2 U.S. Market	79
6.3 Canadian Market	82
7 Competitive Landscape	84
7.1 Overview of Key Vendors	84
7.2 Company Profiles	88
Alibaba	88
Amazon	89
Apple Inc.	91
Applovin Corporation	92
Baidu	93
Facebook Inc.	94
Google, Inc.	95
Microsoft Corporation	96
Nokia	97
Sina	98
Tencent	99
Twitter	100
Verizon	101
Yahoo! Inc.	102
8 Investing in North America Market: Risk Assessment and Management	103
8.1 Risk Evaluation of North America Market	103
8.2 Critical Success Factors (CSFs)	106
RELATED REPORTS AND PRODUCTS	109
Table 1.  Snapshot of North America Digital Advertising Market, 2019-2026	17
Table 2. Growth Rate of World Real GDP, 2017-2021	21
Table 3.  Main Product Trends and Market Opportunities in North America Digital Advertising Market	32
Table 4. North America Digital Advertising Market by Platform, 2015-2026, $ bn	40
Table 5. North America Mobile Advertising Market by Channel, 2015-2026, $ bn	43
Table 6. Net Revenue and Market Share of North America Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue	44
Table 7. North America Digital Advertising Market by Ad Format, 2015-2026, $ bn	49
Table 8. North America Display Digital Ad Market by Purchase Method, 2015-2026, $ bn	52
Table 9. North America Digital Advertising Market by Industry Vertical, 2015-2026, $ bn	62
Table 10. North America Digital Advertising Market by Country, 2015-2026, $ mn	78
Table 11. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn	80
Table 12. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn	80
Table 13. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	80
Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn	81
Table 15. Canada Digital Advertising Market by Platform, 2015-2026, $ mn	83
Table 16. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn	83
Table 17. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn	83
Table 18. Net Digital Ad Revenues and Market Shares of North America Top Digital Ad Vendors in 2020, $ bn and % of Revenue	86
Table 19. Amazon: Company Snapshot	89
Table 20. Amazon: Product Portfolio	89
Table 21. Amazon: Revenue, 2016-2018, $ mn	90
Table 22. Amazon: Recent Developments	90
Table 23.  Risk Evaluation for Investing in North America Market, 2019-2026	104
Table 24. Critical Success Factors and Key Takeaways	107

Figure 1. Research Method Flow Chart	9
Figure 2. Breakdown of Primary Research	12
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	16
Figure 5. North America Digital Advertising Market by Revenue, 2015-2026, $ bn	18
Figure 6. Share of Digital Ad in Overall Media Ad in North America Market, 2015-2026, % Revenue	19
Figure 7. Impact of COVID-19 on Business	23
Figure 8. Primary Drivers and Impact Factors of North America Digital Advertising Market	25
Figure 9. Primary Restraints and Impact Factors of North America Digital Advertising Market	28
Figure 10. Porter’s Fiver Forces Analysis of North America Digital Advertising Market	35
Figure 11. Breakdown of North America Digital Advertising Market by Platform, 2019-2026, % of Revenue	40
Figure 12. Contribution to North America 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%)	41
Figure 13. North America Mobile Advertising Market, 2015-2026, $ bn	43
Figure 14. North America Mobile Internet Users, 2019-2022, billion	44
Figure 15. Comparison of Mobile Web and Mobile In-App	45
Figure 16. North America Desktop Advertising Market, 2015-2026, $ bn	46
Figure 17. North America Market of Digital Advertising via Other Platforms, 2015-2026, $ bn	47
Figure 18. Breakdown of North America Digital Advertising Market by Ad Format, 2019-2026, % of Revenue	49
Figure 19. Contribution to North America 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)	50
Figure 20. North America Digital Display Ad Market, 2015-2026, $ bn	52
Figure 21. North America Internet Paid Search Advertising Market, 2015-2026, $ bn	54
Figure 22. North America Social Media Advertising Market, 2015-2026, $ bn	56
Figure 23. North America Online Video Advertising Market, 2015-2026, $ bn	58
Figure 24. North America Market of Other Digital Ad Formats, 2015-2026, $ bn	60
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue	62
Figure 26. Contribution to North America 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)	63
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn	65
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn	66
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn	68
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn	69
Figure 31. North America Digital Advertising Market for Travel Industry, 2015-2026, $ bn	70
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn	71
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn	72
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn	73
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn	74
Figure 36. North America Digital Advertising Market for Other Industries, 2015-2026, $ bn	75
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2019 and 2026, % of Revenue	77
Figure 38. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	78
Figure 39. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn	79
Figure 40. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn	82
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period	84
Companies Included in Reports:
Key Players: 
Alibaba	
Amazon	
Apple Inc.	
Applovin Corporation	
Baidu	
Facebook Inc.	
Google, Inc.	
Microsoft Corporation	
Nokia	
Sina	
Tencent	
Twitter	
Verizon	
Yahoo! Inc.
Frequently Asked Questions
North America Digital Advertising Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
North America Digital Advertising Market report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
North America Digital Advertising Market report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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