North America Digital Advertising Market
Considering the impact of COVID-19 pandemic, North America digital advertising market is expected ... Read More
Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity
Table of Contents 1 Introduction 8 1.1 Industry Definition and Research Scope 8 1.1.1 Industry Definition 8 1.1.2 Research Scope 9 1.2 Research Methodology 12 1.2.1 Overview of Market Research Methodology 12 1.2.2 Market Assumption 14 1.2.3 Secondary Data 14 1.2.4 Primary Data 14 1.2.5 Data Filtration and Model Design 16 1.2.6 Market Size/Share Estimation 17 1.2.7 Research Limitations 18 1.3 Executive Summary 19 2 Market Overview and Qualitative Analysis 21 2.1 Market Size and Forecast 21 2.1.1 Impact of COVID-19 on World Economy 23 2.1.2 Impact of COVID-19 on the Market 26 2.2 Major Growth Drivers 28 2.3 Market Restraints and Challenges 31 2.4 Emerging Opportunities and Market Trends 34 2.5 Porter’s Fiver Forces Analysis 37 3 Segmentation of Global Market by Platform 41 3.1 Market Overview by Platform 41 3.2 Global Mobile Advertising Market 2015-2026 44 3.3 Global Desktop Advertising Market 2015-2026 48 3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49 4 Segmentation of Global Market by Ad Format 50 4.1 Market Overview by Ad Format 50 4.2 Global Digital Display Ad Market 2015-2026 53 4.3 Global Internet Paid Search Ad Market 2015-2026 55 4.4 Global Social Media Ad Market 2015-2026 57 4.5 Global Online Video Ad Market 2015-2026 59 4.6 Global Market of Other Digital Ad Formats 2015-2026 61 5 Segmentation of Global Market by Industry Vertical 63 5.1 Market Overview by Industry Vertical 63 5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66 5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68 5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69 5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71 5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72 5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73 5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74 5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75 5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76 5.11 Global Digital Advertising Market for Other Industries 2015-2026 77 6 Segmentation of Global Market by Region 78 6.1 Geographic Market Overview by Region 2015-2026 78 6.2 North America Market 2015-2026 by Country 84 6.2.1 Overview of North America Market 84 6.2.2 U.S. Market 87 6.2.3 Canadian Market 90 6.3 European Market 2015-2026 by Country 92 6.3.1 Overview of European Market 92 6.3.2 Germany 95 6.3.3 UK 98 6.3.4 France 100 6.3.5 Russia 102 6.3.6 Italy 104 6.3.7 Rest of European Market 106 6.4 Asia-Pacific Market 2015-2026 by Country 107 6.4.1 Overview of Asia-Pacific Market 107 6.4.2 Japan 111 6.4.3 China 113 6.4.4 Indonesia 115 6.4.5 Australia 117 6.4.6 South Korea 119 6.4.7 Rest of APAC Region 121 6.5 Latin America Market 2015-2026 by Country 122 6.5.1 Argentina 125 6.5.2 Brazil 127 6.5.3 Mexico 129 6.5.4 Rest of Latin America Market 131 6.6 Rest of World Market 2015-2026 by Country 132 6.6.1 UAE 135 6.6.2 Saudi Arabia 137 6.6.3 Egypt 139 6.6.4 Other National Markets 141 7 Competitive Landscape 142 7.1 Overview of Key Vendors 142 7.2 Company Profiles 146 Alibaba 146 Amazon 147 Apple Inc. 149 Applovin Corporation 150 Baidu 151 Facebook Inc. 152 Google, Inc. 153 Microsoft Corporation 154 Nokia 155 Sina 156 Tencent 157 Twitter 158 Verizon 159 Yahoo! Inc. 160 8 Investing in Global Market: Risk Assessment and Management 161 8.1 Risk Evaluation of Global Market 161 8.2 Critical Success Factors (CSFs) 164 RELATED REPORTS AND PRODUCTS 167
Table 1. Snapshot of Global Digital Advertising Market, 2019-2026 20 Table 2. Growth Rate of World Real GDP, 2017-2021 24 Table 3. Main Product Trends and Market Opportunities in Global Digital Advertising Market 34 Table 4. Global Digital Advertising Market by Platform, 2015-2026, $ bn 42 Table 5. Global Mobile Advertising Market by Channel, 2015-2026, $ bn 45 Table 6. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue 46 Table 7. Global Digital Advertising Market by Ad Format, 2015-2026, $ bn 51 Table 8. Global Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 54 Table 9. Global Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 64 Table 10. Global Digital Advertising Market by Region, 2015-2026, $ bn 80 Table 11. Leading National Digital Advertising Market by Revenue, 2019 and 2026, $ mn 83 Table 12. North America Digital Advertising Market by Country, 2015-2026, $ mn 86 Table 13. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn 88 Table 14. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn 88 Table 15. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 88 Table 16. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 89 Table 17. Canada Digital Advertising Market by Platform, 2015-2026, $ mn 91 Table 18. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn 91 Table 19. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 91 Table 20. Europe Digital Advertising Market by Country, 2015-2026, $ mn 94 Table 21. Germany Digital Advertising Market by Platform, 2015-2026, $ mn 96 Table 22. Germany Digital Advertising Market by Ad Format, 2015-2026, $ mn 96 Table 23. Germany Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 96 Table 24. UK Digital Advertising Market by Platform, 2015-2026, $ mn 99 Table 25. UK Digital Advertising Market by Ad Format, 2015-2026, $ mn 99 Table 26. UK Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 99 Table 27. France Digital Advertising Market by Platform, 2015-2026, $ mn 101 Table 28. France Digital Advertising Market by Ad Format, 2015-2026, $ mn 101 Table 29. France Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 101 Table 30. Russia Digital Advertising Market by Platform, 2015-2026, $ mn 103 Table 31. Russia Digital Advertising Market by Ad Format, 2015-2026, $ mn 103 Table 32. Russia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 103 Table 33. Italy Digital Advertising Market by Platform, 2015-2026, $ mn 105 Table 34. Italy Digital Advertising Market by Ad Format, 2015-2026, $ mn 105 Table 35. Italy Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 105 Table 36. APAC Digital Advertising Market by Country, 2015-2026, $ mn 109 Table 37. Japan Digital Advertising Market by Platform, 2015-2026, $ mn 112 Table 38. Japan Digital Advertising Market by Ad Format, 2015-2026, $ mn 112 Table 39. Japan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 112 Table 40. China Digital Advertising Market by Platform, 2015-2026, $ mn 114 Table 41. China Digital Advertising Market by Ad Format, 2015-2026, $ mn 114 Table 42. China Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 114 Table 43. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn 116 Table 44. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn 116 Table 45. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 116 Table 46. Australia Digital Advertising Market by Platform, 2015-2026, $ mn 118 Table 47. Australia Digital Advertising Market by Ad Format, 2015-2026, $ mn 118 Table 48. Australia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 118 Table 49. South Korea Digital Advertising Market by Platform, 2015-2026, $ mn 120 Table 50. South Korea Digital Advertising Market by Ad Format, 2015-2026, $ mn 120 Table 51. South Korea Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 120 Table 52. Latin America Digital Advertising Market by Country, 2015-2026, $ mn 124 Table 53. Argentina Digital Advertising Market by Platform, 2015-2026, $ mn 126 Table 54. Argentina Digital Advertising Market by Ad Format, 2015-2026, $ mn 126 Table 55. Argentina Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 126 Table 56. Brazil Digital Advertising Market by Platform, 2015-2026, $ mn 128 Table 57. Brazil Digital Advertising Market by Ad Format, 2015-2026, $ mn 128 Table 58. Brazil Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 128 Table 59. Mexico Digital Advertising Market by Platform, 2015-2026, $ mn 130 Table 60. Mexico Digital Advertising Market by Ad Format, 2015-2026, $ mn 130 Table 61. Mexico Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 130 Table 62. RoW Digital Advertising Market by Country, 2015-2026, $ mn 134 Table 63. UAE Digital Advertising Market by Platform, 2015-2026, $ mn 136 Table 64. UAE Digital Advertising Market by Ad Format, 2015-2026, $ mn 136 Table 65. UAE Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 136 Table 66. Saudi Arabia Digital Advertising Market by Platform, 2015-2026, $ mn 138 Table 67. Saudi Arabia Digital Advertising Market by Ad Format, 2015-2026, $ mn 138 Table 68. Saudi Arabia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 138 Table 69. Egypt Digital Advertising Market by Platform, 2015-2026, $ mn 140 Table 70. Egypt Digital Advertising Market by Ad Format, 2015-2026, $ mn 140 Table 71. Egypt Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 140 Table 72. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2020, $ bn and % of Revenue 144 Table 73. Amazon: Company Snapshot 147 Table 74. Amazon: Product Portfolio 147 Table 75. Amazon: Revenue, 2016-2018, $ mn 148 Table 76. Amazon: Recent Developments 148 Table 77. Risk Evaluation for Investing in Global Market, 2019-2026 162 Table 78. Critical Success Factors and Key Takeaways 165
Figure 1. Research Method Flow Chart 12 Figure 2. Breakdown of Primary Research 15 Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 17 Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 19 Figure 5. Global Digital Advertising Market by Revenue, 2015-2026, $ bn 21 Figure 6. Share of Digital Ad in Overall Media Ad in Global Market, 2015-2026, % Revenue 22 Figure 7. Impact of COVID-19 on Business 26 Figure 8. Primary Drivers and Impact Factors of Global Digital Advertising Market 28 Figure 9. Primary Restraints and Impact Factors of Global Digital Advertising Market 31 Figure 10. Porter’s Fiver Forces Analysis of Global Digital Advertising Market 37 Figure 11. Breakdown of Global Digital Advertising Market by Platform, 2019-2026, % of Revenue 42 Figure 12. Contribution to Global 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 43 Figure 13. Global Mobile Advertising Market, 2015-2026, $ bn 45 Figure 14. Global Mobile Internet Users, 2019-2022, billion 46 Figure 15. Comparison of Mobile Web and Mobile In-App 47 Figure 16. Global Desktop Advertising Market, 2015-2026, $ bn 48 Figure 17. Global Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 49 Figure 18. Breakdown of Global Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 51 Figure 19. Contribution to Global 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 52 Figure 20. Global Digital Display Ad Market, 2015-2026, $ bn 54 Figure 21. Global Internet Paid Search Advertising Market, 2015-2026, $ bn 56 Figure 22. Global Social Media Advertising Market, 2015-2026, $ bn 58 Figure 23. Global Online Video Advertising Market, 2015-2026, $ bn 60 Figure 24. Global Market of Other Digital Ad Formats, 2015-2026, $ bn 62 Figure 25. Breakdown of Global Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 64 Figure 26. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 65 Figure 27. Global Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 67 Figure 28. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 68 Figure 29. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 70 Figure 30. Global Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 71 Figure 31. Global Digital Advertising Market for Travel Industry, 2015-2026, $ bn 72 Figure 32. Global Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 73 Figure 33. Global Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 74 Figure 34. Global Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 75 Figure 35. Global Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 76 Figure 36. Global Digital Advertising Market for Other Industries, 2015-2026, $ bn 77 Figure 37. Global Market Snapshot by Region 78 Figure 38. Geographic Spread of Worldwide Digital Advertising Market, 2019-2026, % of Revenue 80 Figure 39. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ bn) and Share (%) 82 Figure 40. North American Digital Advertising Market, 2015-2026, $ bn 85 Figure 41. Breakdown of North America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 85 Figure 42. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 86 Figure 43. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 87 Figure 44. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 90 Figure 45. European Digital Advertising Market by Revenue, 2015-2026, $ bn 93 Figure 46. Breakdown of European Digital Advertising Market by Country, 2019 and 2026, % of Revenue 93 Figure 47. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 94 Figure 48. Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn 95 Figure 49. Digital Advertising Market in UK by Revenue, 2015-2026, $ mn 98 Figure 50. Digital Advertising Market in France by Revenue, 2015-2026, $ mn 100 Figure 51. Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn 102 Figure 52. Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn 104 Figure 53. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn 106 Figure 54. Asia-Pacific Digital Advertising Market by Revenue, 2015-2026, $ bn 108 Figure 55. Breakdown of APAC Digital Advertising Market by Country, 2019 and 2026, % of Revenue 108 Figure 56. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 110 Figure 57. Digital Advertising Market in Japan by Revenue, 2015-2026, $ mn 111 Figure 58. Digital Advertising Market in China by Revenue, 2015-2026, $ mn 113 Figure 59. Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn 115 Figure 60. Digital Advertising Market in Australia by Revenue, 2015-2026, $ mn 117 Figure 61. Digital Advertising Market in South Korea by Revenue, 2015-2026, $ mn 119 Figure 62. Digital Advertising Market in Rest of APAC by Revenue, 2015-2026, $ mn 121 Figure 63. Latin America Digital Advertising Market by Revenue, 2015-2026, $ bn 123 Figure 64. Breakdown of Latin America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 123 Figure 65. Contribution to Latin America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 124 Figure 66. Digital Advertising Market in Argentina by Revenue, 2015-2026, $ mn 125 Figure 67. Digital Advertising Market in Brazil by Revenue, 2015-2026, $ mn 127 Figure 68. Digital Advertising Market in Mexico by Revenue, 2015-2026, $ mn 129 Figure 69. Digital Advertising Market in Rest of Latin America by Revenue, 2015-2026, $ mn 131 Figure 70. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn 133 Figure 71. Breakdown of RoW Digital Advertising Market by Country, 2019 and 2026, % of Revenue 133 Figure 72. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 134 Figure 73. Digital Advertising Market in UAE by Revenue, 2015-2026, $ mn 135 Figure 74. Digital Advertising Market in Saudi Arabia by Revenue, 2015-2026, $ mn 137 Figure 75. Digital Advertising Market in Egypt by Revenue, 2015-2026, $ mn 139 Figure 76. Growth Stage of Global Digital Advertising Industry over the Forecast Period 142
Companies Included in Reports:
Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc.