Global Microlearning Software Market Research Report 2023

Report ID: 1887020 | Published Date: Oct 2024 | No. of Page: 102 | Base Year: 2023 | Rating: 3.9 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Microlearning Software Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Monthly Subscription
        1.2.3 Annual Subscription
    1.3 Market by Application
        1.3.1 Global Microlearning Software Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Corporate Training
        1.3.3 Social Marketing
        1.3.4 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Microlearning Software Market Perspective (2017-2028)
    2.2 Microlearning Software Growth Trends by Region
        2.2.1 Microlearning Software Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Microlearning Software Historic Market Size by Region (2017-2022)
        2.2.3 Microlearning Software Forecasted Market Size by Region (2023-2028)
    2.3 Microlearning Software Market Dynamics
        2.3.1 Microlearning Software Industry Trends
        2.3.2 Microlearning Software Market Drivers
        2.3.3 Microlearning Software Market Challenges
        2.3.4 Microlearning Software Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Microlearning Software Players by Revenue
        3.1.1 Global Top Microlearning Software Players by Revenue (2017-2022)
        3.1.2 Global Microlearning Software Revenue Market Share by Players (2017-2022)
    3.2 Global Microlearning Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Microlearning Software Revenue
    3.4 Global Microlearning Software Market Concentration Ratio
        3.4.1 Global Microlearning Software Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Microlearning Software Revenue in 2021
    3.5 Microlearning Software Key Players Head office and Area Served
    3.6 Key Players Microlearning Software Product Solution and Service
    3.7 Date of Enter into Microlearning Software Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Microlearning Software Breakdown Data by Type
    4.1 Global Microlearning Software Historic Market Size by Type (2017-2022)
    4.2 Global Microlearning Software Forecasted Market Size by Type (2023-2028)
5 Microlearning Software Breakdown Data by Application
    5.1 Global Microlearning Software Historic Market Size by Application (2017-2022)
    5.2 Global Microlearning Software Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Microlearning Software Market Size (2017-2028)
    6.2 North America Microlearning Software Market Size by Country (2017-2022)
    6.3 North America Microlearning Software Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Microlearning Software Market Size (2017-2028)
    7.2 Europe Microlearning Software Market Size by Country (2017-2022)
    7.3 Europe Microlearning Software Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Microlearning Software Market Size (2017-2028)
    8.2 Asia-Pacific Microlearning Software Market Size by Country (2017-2022)
    8.3 Asia-Pacific Microlearning Software Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Microlearning Software Market Size (2017-2028)
    9.2 Latin America Microlearning Software Market Size by Country (2017-2022)
    9.3 Latin America Microlearning Software Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Microlearning Software Market Size (2017-2028)
    10.2 Middle East & Africa Microlearning Software Market Size by Country (2017-2022)
    10.3 Middle East & Africa Microlearning Software Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Epignosis
        11.1.1 Epignosis Company Detail
        11.1.2 Epignosis Business Overview
        11.1.3 Epignosis Microlearning Software Introduction
        11.1.4 Epignosis Revenue in Microlearning Software Business (2017-2022)
        11.1.5 Epignosis Recent Development
    11.2 Optimity
        11.2.1 Optimity Company Detail
        11.2.2 Optimity Business Overview
        11.2.3 Optimity Microlearning Software Introduction
        11.2.4 Optimity Revenue in Microlearning Software Business (2017-2022)
        11.2.5 Optimity Recent Development
    11.3 iSpring Solutions
        11.3.1 iSpring Solutions Company Detail
        11.3.2 iSpring Solutions Business Overview
        11.3.3 iSpring Solutions Microlearning Software Introduction
        11.3.4 iSpring Solutions Revenue in Microlearning Software Business (2017-2022)
        11.3.5 iSpring Solutions Recent Development
    11.4 Whatfix
        11.4.1 Whatfix Company Detail
        11.4.2 Whatfix Business Overview
        11.4.3 Whatfix Microlearning Software Introduction
        11.4.4 Whatfix Revenue in Microlearning Software Business (2017-2022)
        11.4.5 Whatfix Recent Development
    11.5 BizLibrary
        11.5.1 BizLibrary Company Detail
        11.5.2 BizLibrary Business Overview
        11.5.3 BizLibrary Microlearning Software Introduction
        11.5.4 BizLibrary Revenue in Microlearning Software Business (2017-2022)
        11.5.5 BizLibrary Recent Development
    11.6 SmartUp
        11.6.1 SmartUp Company Detail
        11.6.2 SmartUp Business Overview
        11.6.3 SmartUp Microlearning Software Introduction
        11.6.4 SmartUp Revenue in Microlearning Software Business (2017-2022)
        11.6.5 SmartUp Recent Development
    11.7 Axonify
        11.7.1 Axonify Company Detail
        11.7.2 Axonify Business Overview
        11.7.3 Axonify Microlearning Software Introduction
        11.7.4 Axonify Revenue in Microlearning Software Business (2017-2022)
        11.7.5 Axonify Recent Development
    11.8 Gnowbe
        11.8.1 Gnowbe Company Detail
        11.8.2 Gnowbe Business Overview
        11.8.3 Gnowbe Microlearning Software Introduction
        11.8.4 Gnowbe Revenue in Microlearning Software Business (2017-2022)
        11.8.5 Gnowbe Recent Development
    11.9 uQualio
        11.9.1 uQualio Company Detail
        11.9.2 uQualio Business Overview
        11.9.3 uQualio Microlearning Software Introduction
        11.9.4 uQualio Revenue in Microlearning Software Business (2017-2022)
        11.9.5 uQualio Recent Development
    11.10 Epignosis
        11.10.1 Epignosis Company Detail
        11.10.2 Epignosis Business Overview
        11.10.3 Epignosis Microlearning Software Introduction
        11.10.4 Epignosis Revenue in Microlearning Software Business (2017-2022)
        11.10.5 Epignosis Recent Development
    11.11 Inkling Systems
        11.11.1 Inkling Systems Company Detail
        11.11.2 Inkling Systems Business Overview
        11.11.3 Inkling Systems Microlearning Software Introduction
        11.11.4 Inkling Systems Revenue in Microlearning Software Business (2017-2022)
        11.11.5 Inkling Systems Recent Development
    11.12 NovoEd
        11.12.1 NovoEd Company Detail
        11.12.2 NovoEd Business Overview
        11.12.3 NovoEd Microlearning Software Introduction
        11.12.4 NovoEd Revenue in Microlearning Software Business (2017-2022)
        11.12.5 NovoEd Recent Development
    11.13 ExpandShare
        11.13.1 ExpandShare Company Detail
        11.13.2 ExpandShare Business Overview
        11.13.3 ExpandShare Microlearning Software Introduction
        11.13.4 ExpandShare Revenue in Microlearning Software Business (2017-2022)
        11.13.5 ExpandShare Recent Development
    11.14 SVI World
        11.14.1 SVI World Company Detail
        11.14.2 SVI World Business Overview
        11.14.3 SVI World Microlearning Software Introduction
        11.14.4 SVI World Revenue in Microlearning Software Business (2017-2022)
        11.14.5 SVI World Recent Development
    11.15 Verb
        11.15.1 Verb Company Detail
        11.15.2 Verb Business Overview
        11.15.3 Verb Microlearning Software Introduction
        11.15.4 Verb Revenue in Microlearning Software Business (2017-2022)
        11.15.5 Verb Recent Development
    11.16 GoSkills
        11.16.1 GoSkills Company Detail
        11.16.2 GoSkills Business Overview
        11.16.3 GoSkills Microlearning Software Introduction
        11.16.4 GoSkills Revenue in Microlearning Software Business (2017-2022)
        11.16.5 GoSkills Recent Development
    11.17 Avanoo
        11.17.1 Avanoo Company Detail
        11.17.2 Avanoo Business Overview
        11.17.3 Avanoo Microlearning Software Introduction
        11.17.4 Avanoo Revenue in Microlearning Software Business (2017-2022)
        11.17.5 Avanoo Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Microlearning Software Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Monthly Subscription
    Table 3. Key Players of Annual Subscription
    Table 4. Global Microlearning Software Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 5. Global Microlearning Software Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Microlearning Software Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Microlearning Software Market Share by Region (2017-2022)
    Table 8. Global Microlearning Software Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Microlearning Software Market Share by Region (2023-2028)
    Table 10. Microlearning Software Market Trends
    Table 11. Microlearning Software Market Drivers
    Table 12. Microlearning Software Market Challenges
    Table 13. Microlearning Software Market Restraints
    Table 14. Global Microlearning Software Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Microlearning Software Market Share by Players (2017-2022)
    Table 16. Global Top Microlearning Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Microlearning Software as of 2021)
    Table 17. Ranking of Global Top Microlearning Software Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Microlearning Software Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Microlearning Software Product Solution and Service
    Table 21. Date of Enter into Microlearning Software Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Microlearning Software Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Microlearning Software Revenue Market Share by Type (2017-2022)
    Table 25. Global Microlearning Software Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Microlearning Software Revenue Market Share by Type (2023-2028)
    Table 27. Global Microlearning Software Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Microlearning Software Revenue Market Share by Application (2017-2022)
    Table 29. Global Microlearning Software Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Microlearning Software Revenue Market Share by Application (2023-2028)
    Table 31. North America Microlearning Software Market Size by Country (2017-2022) & (US$ Million)
    Table 32. North America Microlearning Software Market Size by Country (2023-2028) & (US$ Million)
    Table 33. Europe Microlearning Software Market Size by Country (2017-2022) & (US$ Million)
    Table 34. Europe Microlearning Software Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Asia-Pacific Microlearning Software Market Size by Region (2017-2022) & (US$ Million)
    Table 36. Asia-Pacific Microlearning Software Market Size by Region (2023-2028) & (US$ Million)
    Table 37. Latin America Microlearning Software Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Latin America Microlearning Software Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Middle East & Africa Microlearning Software Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Middle East & Africa Microlearning Software Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Epignosis Company Detail
    Table 42. Epignosis Business Overview
    Table 43. Epignosis Microlearning Software Product
    Table 44. Epignosis Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 45. Epignosis Recent Development
    Table 46. Optimity Company Detail
    Table 47. Optimity Business Overview
    Table 48. Optimity Microlearning Software Product
    Table 49. Optimity Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 50. Optimity Recent Development
    Table 51. iSpring Solutions Company Detail
    Table 52. iSpring Solutions Business Overview
    Table 53. iSpring Solutions Microlearning Software Product
    Table 54. iSpring Solutions Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 55. iSpring Solutions Recent Development
    Table 56. Whatfix Company Detail
    Table 57. Whatfix Business Overview
    Table 58. Whatfix Microlearning Software Product
    Table 59. Whatfix Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 60. Whatfix Recent Development
    Table 61. BizLibrary Company Detail
    Table 62. BizLibrary Business Overview
    Table 63. BizLibrary Microlearning Software Product
    Table 64. BizLibrary Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 65. BizLibrary Recent Development
    Table 66. SmartUp Company Detail
    Table 67. SmartUp Business Overview
    Table 68. SmartUp Microlearning Software Product
    Table 69. SmartUp Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 70. SmartUp Recent Development
    Table 71. Axonify Company Detail
    Table 72. Axonify Business Overview
    Table 73. Axonify Microlearning Software Product
    Table 74. Axonify Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 75. Axonify Recent Development
    Table 76. Gnowbe Company Detail
    Table 77. Gnowbe Business Overview
    Table 78. Gnowbe Microlearning Software Product
    Table 79. Gnowbe Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 80. Gnowbe Recent Development
    Table 81. uQualio Company Detail
    Table 82. uQualio Business Overview
    Table 83. uQualio Microlearning Software Product
    Table 84. uQualio Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 85. uQualio Recent Development
    Table 86. Epignosis Company Detail
    Table 87. Epignosis Business Overview
    Table 88. Epignosis Microlearning Software Product
    Table 89. Epignosis Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 90. Epignosis Recent Development
    Table 91. Inkling Systems Company Detail
    Table 92. Inkling Systems Business Overview
    Table 93. Inkling Systems Microlearning SoftwareProduct
    Table 94. Inkling Systems Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 95. Inkling Systems Recent Development
    Table 96. NovoEd Company Detail
    Table 97. NovoEd Business Overview
    Table 98. NovoEd Microlearning SoftwareProduct
    Table 99. NovoEd Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 100. NovoEd Recent Development
    Table 101. ExpandShare Company Detail
    Table 102. ExpandShare Business Overview
    Table 103. ExpandShare Microlearning SoftwareProduct
    Table 104. ExpandShare Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 105. ExpandShare Recent Development
    Table 106. SVI World Company Detail
    Table 107. SVI World Business Overview
    Table 108. SVI World Microlearning SoftwareProduct
    Table 109. SVI World Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 110. SVI World Recent Development
    Table 111. Verb Company Detail
    Table 112. Verb Business Overview
    Table 113. Verb Microlearning SoftwareProduct
    Table 114. Verb Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 115. Verb Recent Development
    Table 116. GoSkills Company Detail
    Table 117. GoSkills Business Overview
    Table 118. GoSkills Microlearning SoftwareProduct
    Table 119. GoSkills Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 120. GoSkills Recent Development
    Table 121. Avanoo Company Detail
    Table 122. Avanoo Business Overview
    Table 123. Avanoo Microlearning SoftwareProduct
    Table 124. Avanoo Revenue in Microlearning Software Business (2017-2022) & (US$ Million)
    Table 125. Avanoo Recent Development
    Table 126. Research Programs/Design for This Report
    Table 127. Key Data Information from Secondary Sources
    Table 128. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Microlearning Software Market Share by Type: 2021 VS 2028
    Figure 2. Monthly Subscription Features
    Figure 3. Annual Subscription Features
    Figure 4. Global Microlearning Software Market Share by Application in 2021 & 2028
    Figure 5. Corporate Training Case Studies
    Figure 6. Social Marketing Case Studies
    Figure 7. Others Case Studies
    Figure 8. Microlearning Software Report Years Considered
    Figure 9. Global Microlearning Software Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 10. Global Microlearning Software Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 11. Global Microlearning Software Market Share by Region: 2021 VS 2028
    Figure 12. Global Microlearning Software Market Share by Players in 2021
    Figure 13. Global Top Microlearning Software Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Microlearning Software as of 2021)
    Figure 14. The Top 10 and 5 Players Market Share by Microlearning Software Revenue in 2021
    Figure 15. North America Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 16. North America Microlearning Software Market Share by Country (2017-2028)
    Figure 17. United States Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. Canada Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Europe Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Microlearning Software Market Share by Country (2017-2028)
    Figure 21. Germany Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. France Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. U.K. Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Italy Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Russia Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Nordic Countries Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Asia-Pacific Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Microlearning Software Market Share by Region (2017-2028)
    Figure 29. China Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Japan Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. South Korea Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Southeast Asia Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. India Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Australia Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Latin America Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Microlearning Software Market Share by Country (2017-2028)
    Figure 37. Mexico Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Brazil Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Middle East & Africa Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Microlearning Software Market Share by Country (2017-2028)
    Figure 41. Turkey Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Saudi Arabia Microlearning Software Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Epignosis Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 44. Optimity Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 45. iSpring Solutions Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 46. Whatfix Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 47. BizLibrary Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 48. SmartUp Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 49. Axonify Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 50. Gnowbe Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 51. uQualio Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 52. Epignosis Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 53. Inkling Systems Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 54. NovoEd Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 55. ExpandShare Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 56. SVI World Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 57. Verb Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 58. GoSkills Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 59. Avanoo Revenue Growth Rate in Microlearning Software Business (2017-2022)
    Figure 60. Bottom-up and Top-down Approaches for This Report
    Figure 61. Data Triangulation
    Figure 62. Key Executives Interviewed
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Companies Included in Reports:
Epignosis
Optimity
iSpring Solutions
Whatfix
BizLibrary
SmartUp
Axonify
Gnowbe
uQualio
Epignosis
Inkling Systems
NovoEd
ExpandShare
SVI World
Verb
GoSkills
Avanoo
Frequently Asked Questions
Microlearning Software report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Microlearning Software report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Microlearning Software report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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