Global Potato Chips Market Outlook 2023

Report ID: 1124634 | Published Date: Oct 2024 | No. of Page: 116 | Base Year: 2023 | Rating: 4.3 | Webstory: Check our Web story
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1 Potato Chips Market Overview
    1.1 Product Overview and Scope of Potato Chips
    1.2 Potato Chips Segment by Type
        1.2.1 Global Potato Chips Sales Growth Rate Comparison by Type (2021-2027)
        1.2.2 Plain
        1.2.3 Barbecue
        1.2.4 Sour Cream & Onion
        1.2.5 Salt & Vinegar
        1.2.6 Others
    1.3 Potato Chips Segment by Application
        1.3.1 Global Potato Chips Sales Comparison by Application: (2021-2027)
        1.3.2 Supermarket/Hypermarket
        1.3.3 Independent Retailer
        1.3.4 Other
    1.4 Global Potato Chips Market Size Estimates and Forecasts
        1.4.1 Global Potato Chips Revenue 2016-2027
        1.4.2 Global Potato Chips Sales 2016-2027
        1.4.3 Potato Chips Market Size by Region: 2016 Versus 2021 Versus 2027

2 Potato Chips Market Competition by Manufacturers
    2.1 Global Potato Chips Sales Market Share by Manufacturers (2016-2021)
    2.2 Global Potato Chips Revenue Market Share by Manufacturers (2016-2021)
    2.3 Global Potato Chips Average Price by Manufacturers (2016-2021)
    2.4 Manufacturers Potato Chips Manufacturing Sites, Area Served, Product Type
    2.5 Potato Chips Market Competitive Situation and Trends
        2.5.1 Potato Chips Market Concentration Rate
        2.5.2 The Global Top 5 and Top 10 Largest Potato Chips Players Market Share by Revenue
        2.5.3 Global Potato Chips Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    2.6 Manufacturers Mergers & Acquisitions, Expansion Plans

3 Potato Chips Retrospective Market Scenario by Region
    3.1 Global Potato Chips Retrospective Market Scenario in Sales by Region: 2016-2021
    3.2 Global Potato Chips Retrospective Market Scenario in Revenue by Region: 2016-2021
    3.3 North America Potato Chips Market Facts & Figures by Country
        3.3.1 North America Potato Chips Sales by Country
        3.3.2 North America Potato Chips Revenue by Country
        3.3.3 U.S.
        3.3.4 Canada
    3.4 Europe Potato Chips Market Facts & Figures by Country
        3.4.1 Europe Potato Chips Sales by Country
        3.4.2 Europe Potato Chips Revenue by Country
        3.4.3 Germany
        3.4.4 France
        3.4.5 U.K.
        3.4.6 Italy
        3.4.7 Russia
    3.5 Asia Pacific Potato Chips Market Facts & Figures by Region
        3.5.1 Asia Pacific Potato Chips Sales by Region
        3.5.2 Asia Pacific Potato Chips Revenue by Region
        3.5.3 China
        3.5.4 Japan
        3.5.5 South Korea
        3.5.6 India
        3.5.7 Australia
        3.5.8 Taiwan
        3.5.9 Indonesia
        3.5.10 Thailand
        3.5.11 Malaysia
        3.5.12 Philippines
        3.5.13 Vietnam
    3.6 Latin America Potato Chips Market Facts & Figures by Country
        3.6.1 Latin America Potato Chips Sales by Country
        3.6.2 Latin America Potato Chips Revenue by Country
        3.6.3 Mexico
        3.6.4 Brazil
        3.6.5 Argentina
    3.7 Middle East and Africa Potato Chips Market Facts & Figures by Country
        3.7.1 Middle East and Africa Potato Chips Sales by Country
        3.7.2 Middle East and Africa Potato Chips Revenue by Country
        3.7.3 Turkey
        3.7.4 Saudi Arabia
        3.7.5 U.A.E
4 Global Potato Chips Historic Market Analysis by Type
    4.1 Global Potato Chips Sales Market Share by Type (2016-2021)
    4.2 Global Potato Chips Revenue Market Share by Type (2016-2021)
    4.3 Global Potato Chips Price by Type (2016-2021)

5 Global Potato Chips Historic Market Analysis by Application
    5.1 Global Potato Chips Sales Market Share by Application (2016-2021)
    5.2 Global Potato Chips Revenue Market Share by Application (2016-2021)
    5.3 Global Potato Chips Price by Application (2016-2021)

6 Key Companies Profiled
    6.1 PepsiCo
        6.1.1 PepsiCo Corporation Information
        6.1.2 PepsiCo Description and Business Overview
        6.1.3 PepsiCo Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.1.4 PepsiCo Potato Chips Product Portfolio
        6.1.5 PepsiCo Recent Developments/Updates
    6.2 Shearer’s
        6.2.1 Shearer’s Corporation Information
        6.2.2 Shearer’s Description and Business Overview
        6.2.3 Shearer’s Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.2.4 Shearer’s Potato Chips Product Portfolio
        6.2.5 Shearer’s Recent Developments/Updates
    6.3 Pringles
        6.3.1 Pringles Corporation Information
        6.3.2 Pringles Description and Business Overview
        6.3.3 Pringles Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.3.4 Pringles Potato Chips Product Portfolio
        6.3.5 Pringles Recent Developments/Updates
    6.4 Kettle Brand
        6.4.1 Kettle Brand Corporation Information
        6.4.2 Kettle Brand Description and Business Overview
        6.4.3 Kettle Brand Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.4.4 Kettle Brand Potato Chips Product Portfolio
        6.4.5 Kettle Brand Recent Developments/Updates
    6.5 Better Made
        6.5.1 Better Made Corporation Information
        6.5.2 Better Made Description and Business Overview
        6.5.3 Better Made Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.5.4 Better Made Potato Chips Product Portfolio
        6.5.5 Better Made Recent Developments/Updates
    6.6 Cape Cod
        6.6.1 Cape Cod Corporation Information
        6.6.2 Cape Cod Description and Business Overview
        6.6.3 Cape Cod Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.6.4 Cape Cod Potato Chips Product Portfolio
        6.6.5 Cape Cod Recent Developments/Updates
    6.7 Utz Quality Foods
        6.6.1 Utz Quality Foods Corporation Information
        6.6.2 Utz Quality Foods Description and Business Overview
        6.6.3 Utz Quality Foods Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.4.4 Utz Quality Foods Potato Chips Product Portfolio
        6.7.5 Utz Quality Foods Recent Developments/Updates
    6.8 Golden Flake
        6.8.1 Golden Flake Corporation Information
        6.8.2 Golden Flake Description and Business Overview
        6.8.3 Golden Flake Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.8.4 Golden Flake Potato Chips Product Portfolio
        6.8.5 Golden Flake Recent Developments/Updates
    6.9 Mikesell’s
        6.9.1 Mikesell’s Corporation Information
        6.9.2 Mikesell’s Description and Business Overview
        6.9.3 Mikesell’s Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.9.4 Mikesell’s Potato Chips Product Portfolio
        6.9.5 Mikesell’s Recent Developments/Updates
    6.10 Ballreich’s
        6.10.1 Ballreich’s Corporation Information
        6.10.2 Ballreich’s Description and Business Overview
        6.10.3 Ballreich’s Potato Chips Sales, Revenue and Gross Margin (2016-2021)
        6.10.4 Ballreich’s Potato Chips Product Portfolio
        6.10.5 Ballreich’s Recent Developments/Updates

7 Potato Chips Manufacturing Cost Analysis
    7.1 Potato Chips Key Raw Materials Analysis
       7.1.1 Key Raw Materials
       7.1.2 Key Suppliers of Raw Materials
    7.2 Proportion of Manufacturing Cost Structure
    7.3 Manufacturing Process Analysis of Potato Chips
    7.4 Potato Chips Industrial Chain Analysis

8 Marketing Channel, Distributors and Customers
    8.1 Marketing Channel
    8.2 Potato Chips Distributors List
    8.3 Potato Chips Customers

9 Potato Chips Market Dynamics
    9.1 Potato Chips Industry Trends
    9.2 Potato Chips Growth Drivers
    9.3 Potato Chips Market Challenges
    9.4 Potato Chips Market Restraints

10 Global Market Forecast
    10.1 Potato Chips Market Estimates and Projections by Type
        10.1.1 Global Forecasted Sales of Potato Chips by Type (2022-2027)
        10.1.2 Global Forecasted Revenue of Potato Chips by Type (2022-2027)
    10.2 Potato Chips Market Estimates and Projections by Application
        10.2.1 Global Forecasted Sales of Potato Chips by Application (2022-2027)
        10.2.2 Global Forecasted Revenue of Potato Chips by Application (2022-2027)
    10.3 Potato Chips Market Estimates and Projections by Region
        10.3.1 Global Forecasted Sales of Potato Chips by Region (2022-2027)
        10.3.2 Global Forecasted Revenue of Potato Chips by Region (2022-2027)

11 Research Finding and Conclusion

12 Methodology and Data Source
    12.1 Methodology/Research Approach
        12.1.1 Research Programs/Design
        12.1.2 Market Size Estimation
        12.1.3 Market Breakdown and Data Triangulation
    12.2 Data Source
        12.2.1 Secondary Sources
        12.2.2 Primary Sources
    12.3 Author List
    12.4 Disclaimer
List of Tables
    Table 1. Global Potato Chips Sales (MT) Growth Rate Comparison by Type (2021-2027)
    Table 2. Global Potato Chips Sales (MT) Comparison by Application (2021-2027)
    Table 3. Global Potato Chips Market Size by Region (US$ Million) (2016 VS 2021 VS 2027)
    Table 4. Key Manufacturers Potato Chips Covered in This Study
    Table 5. Global Potato Chips Sales (MT) of Key Manufacturers (2016-2021)
    Table 6. Global Potato Chips Sales Market Share by Manufacturers (2016-2021)
    Table 7. Global Potato Chips Revenue (US$ Million) by Manufacturers (2016-2021)
    Table 8. Global Potato Chips Revenue Share by Manufacturers (2016-2021)
    Table 9. Global Market Potato Chips Average Price (USD/Kg) of Key Manufacturers (2016-2021)
    Table 10. Manufacturers Potato Chips Manufacturing Sites and Area Served
    Table 11. Manufacturers Potato Chips Product Type
    Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
    Table 13. Global Potato Chips by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Potato Chips as of 2020)
    Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
    Table 15. Global Potato Chips Sales by Region (2016-2021) & (MT)
    Table 16. Global Potato Chips Sales Market Share by Region (2016-2021)
    Table 17. Global Potato Chips Revenue by Region (2016-2021) & (US$ Million)
    Table 18. North America Potato Chips Sales by Country (2016-2021) & (MT)
    Table 19. North America Potato Chips Sales Market Share by Country (2016-2021)
    Table 20. North America Potato Chips Revenue by Country (2016-2021) & (US$ Million)
    Table 21. North America Potato Chips Revenue Market Share by Country (2016-2021)
    Table 22. Europe Potato Chips Sales by Country (2016-2021) & (MT)
    Table 23. Europe Potato Chips Sales Market Share by Country (2016-2021)
    Table 24. Europe Potato Chips Revenue by Country (2016-2021) & (US$ Million)
    Table 25. Europe Potato Chips Revenue Market Share by Country (2016-2021)
    Table 26. Asia Pacific Potato Chips Sales by Region (2016-2021) & (MT)
    Table 27. Asia Pacific Potato Chips Sales Market Share by Region (2016-2021)
    Table 28. Asia Pacific Potato Chips Revenue by Region (2016-2021) & (US$ Million)
    Table 29. Asia Pacific Potato Chips Revenue Market Share by Region (2016-2021)
    Table 30. Latin America Potato Chips Sales by Country (2016-2021) & (MT)
    Table 31. Latin America Potato Chips Sales Market Share by Country (2016-2021)
    Table 32. Latin America Potato Chips Revenue by Country (2016-2021) & (US$ Million)
    Table 33. Latin America Potato Chips Revenue Market Share by Country (2016-2021)
    Table 34. Middle East and Africa Potato Chips Sales by Country (2016-2021) & (MT)
    Table 35. Middle East and Africa Potato Chips Sales Market Share by Country (2016-2021)
    Table 36. Middle East and Africa Potato Chips Revenue by Country (2016-2021) & (US$ Million)
    Table 37. Middle East and Africa Potato Chips Revenue Market Share by Country (2016-2021)
    Table 38. Global Potato Chips Sales (MT) by Type (2016-2021)
    Table 39. Global Potato Chips Sales Market Share by Type (2016-2021)
    Table 40. Global Potato Chips Revenue (Million US$) by Type (2016-2021)
    Table 41. Global Potato Chips Revenue Share by Type (2016-2021)
    Table 42. Global Potato Chips Price (USD/Kg) by Type (2016-2021)
    Table 43. Global Potato Chips Sales (MT) by Application (2016-2021)
    Table 44. Global Potato Chips Sales Market Share by Application (2016-2021)
    Table 45. Global Potato Chips Revenue (Million US$) by Application (2016-2021)
    Table 46. Global Potato Chips Revenue Share by Application (2016-2021)
    Table 47. Global Potato Chips Price (USD/Kg) by Application (2016-2021)
    Table 48. PepsiCo Corporation Information
    Table 49. PepsiCo Description and Business Overview
    Table 50. PepsiCo Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 51. PepsiCo Potato Chips Product
    Table 52. PepsiCo Recent Developments/Updates
    Table 53. Shearer’s Corporation Information
    Table 54. Shearer’s Description and Business Overview
    Table 55. Shearer’s Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 56. Shearer’s Potato Chips Product
    Table 57. Shearer’s Recent Developments/Updates
    Table 58. Pringles Corporation Information
    Table 59. Pringles Description and Business Overview
    Table 60. Pringles Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 61. Pringles Potato Chips Product
    Table 62. Pringles Recent Developments/Updates
    Table 63. Kettle Brand Corporation Information
    Table 64. Kettle Brand Description and Business Overview
    Table 65. Kettle Brand Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 66. Kettle Brand Potato Chips Product
    Table 67. Kettle Brand Recent Developments/Updates
    Table 68. Better Made Corporation Information
    Table 69. Better Made Description and Business Overview
    Table 70. Better Made Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 71. Better Made Potato Chips Product
    Table 72. Better Made Recent Developments/Updates
    Table 73. Cape Cod Corporation Information
    Table 74. Cape Cod Description and Business Overview
    Table 75. Cape Cod Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 76. Cape Cod Potato Chips Product
    Table 77. Cape Cod Recent Developments/Updates
    Table 78. Utz Quality Foods Corporation Information
    Table 79. Utz Quality Foods Description and Business Overview
    Table 80. Utz Quality Foods Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 81. Utz Quality Foods Potato Chips Product
    Table 82. Utz Quality Foods Recent Developments/Updates
    Table 83. Golden Flake Corporation Information
    Table 84. Golden Flake Description and Business Overview
    Table 85. Golden Flake Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 86. Golden Flake Potato Chips Product
    Table 87. Golden Flake Recent Developments/Updates
    Table 88. Mikesell’s Corporation Information
    Table 89. Mikesell’s Description and Business Overview
    Table 90. Mikesell’s Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 91. Mikesell’s Potato Chips Product
    Table 92. Mikesell’s Recent Developments/Updates
    Table 93. Ballreich’s Corporation Information
    Table 94. Ballreich’s Description and Business Overview
    Table 95. Ballreich’s Potato Chips Sales (MT), Revenue (Million US$), Price (USD/Kg) and Gross Margin (2016-2021)
    Table 96. Ballreich’s Potato Chips Product
    Table 97. Ballreich’s Recent Developments/Updates
    Table 98. Production Base and Market Concentration Rate of Raw Material
    Table 99. Key Suppliers of Raw Materials
    Table 100. Potato Chips Distributors List
    Table 101. Potato Chips Customers List
    Table 102. Potato Chips Market Trends
    Table 103. Potato Chips Growth Drivers
    Table 104. Potato Chips Market Challenges
    Table 105. Potato Chips Market Restraints
    Table 106. Global Potato Chips Sales Forecast by Type (2022-2027) & (MT)
    Table 107. Global Potato Chips Sales Market Share Forecast by Type (2022-2027)
    Table 108. Global Potato Chips Revenue Forecast by Type (2022-2027) & (US$ Million)
    Table 109. Global Potato Chips Revenue Market Share Forecast by Type (2022-2027)
    Table 110. Global Potato Chips Sales Forecast by Application (2022-2027) & (MT)
    Table 111. Global Potato Chips Sales Market Share Forecast by Application (2022-2027)
    Table 112. Global Potato Chips Revenue Forecast by Application (2022-2027) & (US$ Million)
    Table 113. Global Potato Chips Revenue Market Share Forecast by Application (2022-2027)
    Table 114. Global Potato Chips Sales Forecast by Region (2022-2027) & (MT)
    Table 115. Global Potato Chips Sales Market Share Forecast by Region (2022-2027)
    Table 116. Global Potato Chips Revenue Forecast by Region (2022-2027) & (US$ Million)
    Table 117. Global Potato Chips Revenue Market Share Forecast by Region (2022-2027)
    Table 118. Research Programs/Design for This Report
    Table 119. Key Data Information from Secondary Sources
    Table 120. Key Data Information from Primary Sources
List of Figures
    Figure 1. Product Picture of Potato Chips
    Figure 2. Global Potato Chips Market Share by Type in 2020 & 2027
    Figure 3. Plain Product Picture
    Figure 4. Barbecue Product Picture
    Figure 5. Sour Cream & Onion Product Picture
    Figure 6. Salt & Vinegar Product Picture
    Figure 7. Others Product Picture
    Figure 8. Global Potato Chips Market Share by Application in 2020 & 2027
    Figure 9. Supermarket/Hypermarket
    Figure 10. Independent Retailer
    Figure 11. Other
    Figure 12. Global Potato Chips Revenue, (US$ Million), 2016 VS 2021 VS 2027
    Figure 13. Global Potato Chips Market Size 2016-2027 (US$ Million)
    Figure 14. Global Potato Chips Sales 2016-2027 (MT)
    Figure 15. Global Potato Chips Market Size Market Share by Region: 2016 VS 20210 VS 2027
    Figure 16. Potato Chips Sales Share by Manufacturers in 2020
    Figure 17. Global Potato Chips Revenue Share by Manufacturers in 2020
    Figure 18. The Global 5 and 10 Largest Potato Chips Players: Market Share by Revenue in 2020
    Figure 19. Potato Chips Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2021
    Figure 20. Global Potato Chips Sales Market Share by Region (2016-2021)
    Figure 21. Global Potato Chips Sales Market Share by Region in 2020
    Figure 22. Global Potato Chips Revenue Market Share by Region (2016-2021)
    Figure 23. Global Potato Chips Revenue Market Share by Region in 2020
    Figure 24. U.S. Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 25. Canada Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 26. Germany Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 27. France Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 28. U.K. Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 29. Italy Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 30. Russia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 31. China Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 32. Japan Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 33. South Korea Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 34. India Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 35. Australia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 36. Taiwan Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 37. Indonesia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 38. Thailand Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 39. Malaysia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 40. Philippines Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 41. Vietnam Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 42. Mexico Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 43. Brazil Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 44. Argentina Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 45. Turkey Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 46. Saudi Arabia Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 47. U.A.E Potato Chips Revenue Growth Rate (2016-2021) (US$ Million)
    Figure 48. Sales Market Share of Potato Chips by Type (2016-2021)
    Figure 49. Sales Market Share of Potato Chips by Application (2016-2021)
    Figure 50. Sales Market Share of Potato Chips by Application in 2020
    Figure 51. Revenue Share of Potato Chips by Application (2016-2021)
    Figure 52. Revenue Share of Potato Chips by Application in 2020
    Figure 53. Manufacturing Cost Structure of Potato Chips
    Figure 54. Manufacturing Process Analysis of Potato Chips
    Figure 55. Potato Chips Industrial Chain Analysis
    Figure 56. Channels of Distribution
    Figure 57. Distributors Profiles
    Figure 58. Bottom-up and Top-down Approaches for This Report
    Figure 59. Data Triangulation
    Figure 60. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
PepsiCo
Shearer’s
Pringles
Kettle Brand
Better Made
Cape Cod
Utz Quality Foods
Golden Flake
Mikesell’s
Ballreich’s
Frequently Asked Questions
Potato Chips report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Potato Chips report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Potato Chips report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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