Social CRM is an evolution of CRM, which uses social media services, techniques, and technology to enable organizations engage with their target customers. It is a business strategy, supported by technology platform, business processes, and social network, which helps to engage customers in a collaborative manner to provide mutual benefits to both parties. Social CRM has various applications including marketing, sales, customer services, social engagement with prospective customers, and social support to customers.

Market Analysis and Insights: Global Social Customer Relationship Management (CRM) Software Market
The global Social Customer Relationship Management (CRM) Software market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
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Global Social Customer Relationship Management (CRM) Software Scope and Market Size
Social Customer Relationship Management (CRM) Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Social Customer Relationship Management (CRM) Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Cloud-based
On-premises

Segment by Application
SMEs
Large Enterprises
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Salesforce.com
SAP AG
Oracle
Microsoft Dynamics CRM
Jive Software
Lithium Technologies
Visible Technologies
Artesian Solutions
Bazaarvoice
QuestBack
Attensity Group
Leaf Group
Kana Software