A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.
Europe is the main market for bitter with about 40%, followed by North America with about 30%.
Mast-Jagermeister, Fernet Branca, Gruppo Campari and others are the main producers, with the top three accounting for about 10%.

Market Analysis and Insights: Global Bitters Market
In 2020, the global Bitters market size was US$ 10820 million and it is expected to reach US$ 13490 million by the end of 2027, with a CAGR of 3.2% during 2021-2027.
Global Bitters Scope and Market Size
Bitters market is segmented by region, by country, company, type, application and by sales channels. Players, stakeholders, and other participants in the global Bitters market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region, by country, company, type, application and by sales channels for the period 2016-2027.

Segment by Type, the Bitters market is segmented into
Cocktail Bitters
Aperitif Bitters
Digestif Bitters
Medicinal Bitters

Segment by Application, the Bitters market is segmented into
Restaurant Service
Retail Service

Regional and Country-level Analysis:
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

Competitive Landscape and Bitters Market Share Analysis
Bitters market competitive landscape provides details and data information by companies. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2016-2021. It also offers detailed analysis supported by reliable statistics on sale and revenue by players for the period 2016-2021. Details included are company description, major business, Bitters product introduction, recent developments, Bitters sales by region, type, application and by sales channel.

The major companies include:
Mast-Jagermeister
Fernet Branca
Stock Spirits Group PLC
Gruppo Campari
Angostura Bitters
Underberg AG
Gammel Dansk
Kuemmerling KG
Unicum
Scrappy’s Bitters
Pernod Ricard